THE HITECH NEWS

The Hitech

Hitech Services is a premier accounting and finance management consulting company working in Dehradun, Uttarakhand for the past 16 years. We provide accounting and business process software for efficient management of accounts, compliance with government regulations (GST return- filing etc.), better management of finances, store, payroll etc. We also provide handholding support and training in accounting, finance management and related areas for accounts professionals at all levels.

We are the TallyXcelerator of Tally Solutions Pvt. Ltd. for the state of Uttarakhand, a small hilly state with a total population of 10.1 million (2011 census). We have 18 certified Tally business partners in different cities of the state. About 55 resource persons are engaged in marketing and providing installation and post-sale services to clients across the state. The organization is headed by Mr. Sanjay Gupta who is a certified Cost Accountant also.

Today's Essential Marketing Skills (ADOPTED FROM AN ARTICLE BY SCOTT ALBRO, CEO AND FOUNDER OF TOPO.)

The field of marketing has undergone a drastic change during the last decade. While successful marketers can exhibit a wide variety of traits, we’ve identified 11 marketing skills that really stand out today. These include the following.

Revenue-Driven Marketing

Marketers who are capable of driving revenue tend to thrive in their careers. That’s because most CEOs believe that marketers are detached from corporate business objectives. A recent survey by the Fournaise Marketing group highlights this problem – 78% of CEOs think marketing isn’t focused on generating top line revenue growth. And 80% of CEOs believe marketers are disconnected from short and long-term financial objectives. Marketers who can tie their efforts to improving revenue thrive in an environment like this.

Know Your Market

The success of a marketing organization depends on its ability to understand its target market. The marketer who can understand and effectively articulate what customers and competitors are doing has a foundation marketing skill. Becoming the voice of the customer is particularly valuable to a business. Marketers who can collect both quantitative and qualitative data about customers and present that data to executives in a strategic manner are very valuable. One other point – this isn’t just about gathering data via surveys. Direct conversations with customers are critical to this effort and usually more valuable than survey data.

Create Remarkable Customer Experiences

Most of today’s successful marketers create remarkable experiences for their customers. Thanks to the internet, there are now many more platforms of interaction between a customer and a brand today. These interactions are growing richer and it is the marketer’s job to create and manage these experiences. Marketers who can create experiences that truly resonate with customers are rare, but those that can deliver business results too far exceed the norm. 

Become A Storyteller

A big part of creating a remarkable customer experience is telling a good story. It is now harder than ever to get a customer’s attention. That is why marketers such as Seth Godin believe that storytelling is critical to successful marketing. Marketers must be good storytellers for the simple reason that customers identify with compelling stories more than anything else. Most successful marketing campaigns tell a story that customers identify with on an emotional level. Marketers who can tell great stories to customers via a variety of marketing campaigns are indispensable in a world where attracting a customer’s attention can be challenging.

"Marketing is no longer about Stuff you make, But about the Stories you Tell"

Test Everything Assume Nothing 

Marketing is evolving apace thanks to dynamics like the internet and changing customer behavior. This means that marketers now have to learn faster than ever. Something as simple as learning has become an essential marketing skill. Fortunately, there is a wealth of information available online that can help marketers learn about new marketing trends. Many of the world’s best marketers are actively blogging and tweeting the latest data and information.Many marketers make decisions based on their gut instincts, but with the wealth of data available to them, this does not need to be the case. Good marketers are continuously testing things like new marketing campaigns, ad copy, and pricing to turn data into business results. Fortunately, a number of tools, such as online advertising platforms and SaaS tools, are now available, making testing easier than ever. For example, simple A/B tests will help you test the effectiveness of relative offers, copy, and designs.

Never Stop Learning

LinkedIn is another powerfultool for acquiring marketing knowledge. Examples oftopics to learn about now include social media, content marketing, big data, and mobile marketing. Craig Rosenberg has spoken aboutthe importance of continuous learning this way, “Self-educate as much as you can. The marketing you learn in school orin books is much differentthan how marketing actually works. You should read blogs, white papers, attend webinars, go to online and offline training. Even the top marketing guru spend a lot oftime selfeducating on marketing. You can never know enough.”

Use Customer Data to Make Decisions

Marketers now have access to a tremendous amount of data. As a result, companies are able to understand their customers much better than before. Marketers who learn how to collect and analyze customer data in an effort to make better decisions will be in extremely high demand for decades to come. Whether this data is used to simply understand the market or to create and optimize more effective marketing campaigns, most employers are looking for people who are adept at using data. Backgrounds in statistics, deep knowledge of Excel, and an understanding of analytical tools are useful skills in this regard. And don’t forget that some of the valuable customer data comes in the form of one-on-one conversations with customers.

Become a Marketing Technologist 

Gartner predicts that by 2017, marketing will spend more on technology than the information technology group itself. That means that marketers who are proficient with common marketing applications and systems willthrive. This doesn’t mean that you have to be an engineerto succeed, but you do need to be able to use many ofthese applications as a business user. Commonly used marketing technologies include CRM, marketing automation, email marketing, marketing analytics, and a plethora of emerging online marketing technologies.

Adhere to as Schedule

Successful marketers use schedules and project plans to ensure that they complete their work in a timely fashion. Most of the work in a marketing organization is deadline driven. For example, marketing campaigns have launch dates that everyone working on the campaign focuses on. Good marketers work backward from the launch date and develop a schedule that governs the work they do. They also treat those launch dates like scripture, doing everything they can to make sure they launch on time. 

Learn How to Write

Many marketers underestimate the importance of writing, but copywriting is one ofthe most important skills that a marketer can have. It is the foundation of almost every marketing campaign. From an ad copy to emails to landing pages, copywriting is the relatively basic skill that can have a significant impact on conversion rates. It also happens to be the foundation of the enormous amount of internal communication that marketers must manage inside their company. 

Deliver Specific, Identifiable Result

Finally, marketing has evolved into a field where marketers must deliver results. Whether it’s a lift in brand awareness, generating a certain number of qualified leads, or delivering revenue, marketing is now on the hook to perform. Successful marketers focus on delivering results that share three characteristics. First, the results they deliver can be easily identified and understood by the business. Second, they deliver results that have an impact on the business, usually on the revenue side of things. Third, they deliver these results on a monthly basis.

Digital Marketing 

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend a significant the portion of their time,i.e., online. From the website itself to a business's online branding assets - digital advertising, email marketing, online brochures, and beyond - there's a spectrum of tactics that fall under the umbrella of; digital marketing. Here's a quick rundown of some of the most common digital marketing tactics and the channels involved in each one

Here's a quick rundown of some of the most common digital marketing tactics and the channels involved in each one.

 1) Search Engine Optimization (SEO)

 2) Content Marketing

 3) Social Media Marketing

 4) Email Marketing  

One critical factor for the increased scope of digital marketing in India is the success of online buying. The online marketing platforms have experienced a big boom in the past few years, even though e-commerce business is still in its sprouting stage in the country.

The web has totally changed the way in which individuals buy their required things and the way in which companies offer their products and services. Right from PCs to cell phones, shoes to garments, gadgets to books, a huge number of people are switching to use of the Web for buying services and products. At present, more than 40% of businesses in India depend on digital marketing. It is projected that In the coming years this proportion may increase to as high as 90%. After the UK and USA, India has the largest online shopping deals in e-commerce Businesses.

How to grow your Small Business

By Sanjay Gupta

Small businesses are crucial to our country’s economy. SMEs employ around 40% of India's workforce, which is an estimated 80 million people, who are given an opportunity for livelihood and employment via low-skilled jobs. Around 1.3 million SMEs contribute to 45% of India's manufacturing output and 40% of India's total export. The following are the best practices that I’ve observed and learned in my journey and which have helped in my dealings with my successful clientele. These tips will surely help you to advance your business. Here's a quick rundown of some of the most common digitalmarketing tactics and the channels involved in each one.

1. Customer First: Your primary role is to attract and serve your customers – this is marketing and your most important role. If you do this well, you will differentiate yourself from your competitors and endear yourself to your customers.

 2. Create Brand: Marketing promotes your brand. Your brand is how your customers perceive you, your qualities, values, customer experiences and basically everything about you. Just as you cannot read the label from inside the bottle, it is impossible for you to see yourself as your customers do. What is your brand?

 3. Focus: Strategy is about focus. It’s about saying NO! It’s about the courage and drive to be the best at something specific and unique, where few, if any, competitors fear to tread.

 4. Speed: Customers perceive value in speed. Getting there first will increase your value, your customer satisfaction and thus, your profits.

 5. Options: Have multiple price points. Give your customers choices for how much value they can receive from you. Otherwise, you’re leaving money on the table and your customers aren’t receiving what they want. 

6. Empower: Train your employees as if you want them to take over the company. That way, someday, maybe they will. 

7. Develop metrics: Focus on activities for the achievement of goals. Don’t just measure inputs, measure outputs too. 

8. Aim high: This alone assures a higher trajectory and increases your chances of success. If you grew by 10% last year, ask what you would have to do to grow by 50% this year. 

9. Think long term: You’re not a ‘Public Limited Company’ which has to produce quarterly earnings reports. Build strength and gain market share with strategic investments and planning. 

10. Ask for help: Find people who have been there and done that and who can show you the way. Asking for help is a healthy sign of strength. 

Activity of the Month

On 24 August 2018, HitechServices organize a special meet of large business house and industries located in SIDCUL, Haridwar for a dialogue on their accounting and finance management needs and how Tally oftware can help improve their performance and add value.About 30 officials from as many business houses and industries attended the meet. Itwas a very lively and interactive dialogue on the challenges faced by the participants in their day to day accounting and finance management working. Mr.Balwant Singh Chauhan, Mr.Sanjay Gupta, and Dr.R.S.Goyal led the discussion. Mr.PreetamPanwar demonstrated some of the usages of TS9,the ultimate business and accounting software for large organizations.

Partner Speak

The training and hand-holding support prov ided by Hitech Ser v i ces (TX) to our resour ce per sons (Sales and marketing s taff) i s a great help in maintaining the level of bus ines s and qualit y of ser v i ce to the c lient Amit Chabbra, Alfatech Computer s , Rudrapur.